hoodwinked

Thomas Lekhanya
2 min readMay 5, 2021

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Being the health fanatic that I am, olive oil consumption is a normal part of my life.

And I’ve got my family to adopt it too.

So a while back, month-end had a arrived and my greed glands salivated when my mother told me of

an olive oil special where you could get three of them for the price of one of the brands I usually

buy.

I went to the shop, asked for the olive oils on special, saw them, paid for them, and went home.

Lo and behold, two days later, curious as to why I found these oils tasting odd, I discovered that I’d

been hoodwinked by my peers in marketing, once again.

See, there’s a brand of cooking oil called Olive Pride, which I proudly told my family to never buy because, although it seems like olive oil if you read carefully, it really is something like “Olive oil with a blend of other oils”.

The fine print says it’s only 10% olive oil. Ha!!!

10%??!

I didn’t buy Olive Pride, but the same principle duped me.

My greedy eyes were blind to the (intentionally) not-so-obvious word “blended”, snuck in smaller print in front of the largely printed “SEED AND EXTRA VIRGIN OLIVE OIL”

I wonder how many people don’t know that it’s not olive oil they’re consuming.

How many times have they bought it?

It reminds me of those scam websites that create clones of the legit websites but upon closer

inspection, you see the URL isn’t legit or the social media buttons don’t go anywhere.

Anyway, refunding these oils would’ve been too much of a hassle, so I kept them, and I kept the

lesson: The importance of critical thinking ALL the god damn time.

Lest you get ripped off.

Until next time!

Thomas

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Thomas Lekhanya

Copywriter | Internet Advertiser | JHB, South Africa