New York Crimes Crook Reviews

What does this title remind you of?

New York Times Book reviews?

Of course it does.

I linked something you’re familiar with to a new idea:

Reviewing the modus operandi of crooks roaming the criminal netherworld of New York.

That title is an act of creativity.

That, my fellow reader, is what we’re talking about today: creativity and actively practicing it.

Because think about it, the idea of creativity itself colored with another idea, the idea of this being the exclusive domain of the arts.

“OMG Gerald! Terrence is soooooo creative… look at all his drawings!!!”

But that’s limiting…

Which brings me to the two motivations that got me to see creativity beyond the domain of the arts (which, ahem, not to brag, I have experience creating)…

-> First point is that learning the idea of the “advertising concept” aka “the big idea” and finding it hard to fathom it until later seeing it in numerous ads I studied and continue to study…

-> Second point is finding myself stuck in the same frustrating life problems due to constantly seeing them and their potential solutions in the same old ways

As a result, I’ve resold myself into the idea of brainstorming ideas everyday…

I first discovered this practice from author/finance guy James Altucher, years after high school as I was stumbling about trying to make sense of life.

My perspectives were limited back then and I stopped brainstorming when I felt like I wasn’t moving forward…

Today however, I could see the practical benefits of doing so as I get to…

Firstly, train my brains “connection building” powers which makes it easier to create concepts from disparate ideas. This makes it easier to transmute all that copywriting product and customer research into riveting pieces of copywriting which gets people taking action.

Secondly, train my brain to look for alternative ways of seeing problems and sift through multiple possible solutions instead of the immediate, obvious ones.

This makes it easier to “unhinge” myself from doing the same old mental pathways and use new actionable thoughts to new real-world results.

Isn’t that awesome?

Damn straight it is!

And even if you’re not a direct response marketer like myself, you can still practice brainstorming daily to give yourself, what billionaire Mark Cuban describes as, “your edge” in the market place.

That’s all for today.

Thomas Lekhanya

P.S. A book that gave me more insights in brainstorming and creativity is Edward De Bono’s “Thinking Course”.

Copywriter | Internet Advertiser | JHB, South Africa